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    Kairos

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    Rhea 60th anniversary concept machine

    Kairos

    #multisensoryexperience #60celebration #design #quality

    Kairos, which in Greek means “the right or opportune moment”, combines quality coffee with the value of time, transforming the moment of the coffee break into a multisensory experience, involving the consumer in a journey through the beauty of images, the power of sounds, and the pleasure of taste.

    Rhea 60th anniversary concept machine

    What if the time required to dispense a quality coffee
    wasn’t just waiting around, but actually enhanced the quality
    of our valuable time?

    Kairos, which in Greek means “the right or opportune moment”, combines quality coffee with the value of time, transforming the moment of the coffee break into a multisensory experience, involving the consumer in a journey through the beauty of images, the power of sounds, and the pleasure of taste.

    A futuristic machine created by Rhea and Davide Livermore to mark the company’s 60th year in the business, that revolutionizes the traditional vending machine with a deliberately oversized screen (49-inch screen) which, thanks to an app, enables consumers to choose their drink using touchless technology.

    The video of “Kairos – The 60th Anniversary Machine” received the Brand Innovation Key Award at the 52nd Media Key Awards for its strong theatrical imprint and imaginative flair.

    Watch also the video “Kairos – The Making Of”, which chronicles the three months that transformed Kairos from an idea to a reality.

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